About Me
I am a Product & UX Designer who is keen on delivering Visual Designs to articulate, inform and validate ideas. I am passionate about developing Users and Business needs into simple seamless experience. I am a great collaborator with flexibility and can work independently and in a cross-functional team of Designers, Engineers, Developers, Product Managers etc. I possess capabilities to contribute to the end-to-end product development process creating User Flows, Information Architecture, Sketch, Wireframes, Prototyping, High-Fidelity Visual, Visual mockup and User-testing.
I am based in Jersey, United Kingdom and currently work as a Product Designer at Lykdat. I am currently open to Full-time, part-time, and contract roles.
My Design Process
Design process is an iterative method that helps designers continuously improve upon their designs. My design process consist of six (6) phases.
- Understand: In order to provide a solution, it is necessary that the problem is first understood. Brainstorming sessions with clients/stakeholders is conducted to understand users and their needs and the business needs as well. Knowledge about user and their environment helps to provide a clear direction on the design. Activities at this phase includes: Meeting with client/stakeholder, observe and understand users in their environment, Analyze requirements to understand and clarify them, Define user personas.
- Research: The research phase is varies between projects and depends on the complexity of the product, timing, available resources, and other factors. This phase can include activties such as: Competitors analysis, In-depth interviews to get qualitative or quantitative data/insight about the target audience, such as their needs, wants, fears, motivations, and behavior. Outcome at this phase includes ideas about how the product may work.
- Ideation: The ideation phase is draws insights from data collected during the research phase, moving from what users want, think, need to why they want, think, need it. Activities in this phases is drived from that of the last two phase of the process. Outcome may include: User Personas, User Stories, Use Cases, User Flows, idea generation, feature prioritizations etc.
- Design & Prototype: This phase comes after users want,think,need are clear. Activities at this phase range from creating information architecture (IA) to the actual UI design. I create sketches and brainstorming with stakeholders to get their feedback from technical perspective, re-draw sketches and re-test them with stakeholders. This phase is highly collaborative as it requires active participation from all team players involved in product development. Outcome at this phase include sketches, wireframes, UI components, style guides & prototypes.
- Test & Validate: Testing starts after the high fidelity design is completed. This phase is very essential and helps to understand whether the product designed actually works for the users. The product is validated with both the stakeholders and end-users. Usability testing session, Qualitative & Quantitative survey, Analytics and metrics etc. maybe conducted .
- Iterations: UX/Product design is never a linear process; it’s an iterative process and involves a lot of back and forth. After testing the high fidelity prototype to see whether it meets the end users need in the best possible way, Insight learned from the test is use to improve on the existing design. This process is done all over again until the best possible solution for the product is reached and users are satisfied.
Tools & Software
Wireframing and Design
- Figma
- Whimsical
- Adobe XD
- Invision DSM
Brainstorming & Ideation
- Miro
- FigJam
Prototyping
- Figma
- Framer
Productivity Tools
- Slack
- Google suite
- Monday
